This section introduces Tip #6, #7 and #8 for better PPD implementation and getting results,
– Tip #6 – Strong convincing power. Advertising techniques (social marketing) are commonly used in PPDs to convince people. People need to understand the reform. It needs to be explained in simple terms. Slogans, brands, logos can be useful. Communication channels such as newspapers, magazines, social media, the radio, even TV shows are often used. Websites are useful and can also help a PPD to fulfill a watchdog function. Advocacy techniques used in Bangladesh and Vietnam are also presented.
– Tip #7 – Good Planning. The entire span of 6 months of a PPD needs to be planned in a very careful way for each activity. Planning helps stakeholders understand what it takes from them in terms of time and other resources. Moreover, good budgeting is also crucial. PPDs are perhaps not so expensive in the grand scheme of things – it costs roughly 100k to 200k per year (USD). The range is big though: sometimes huge and expensive institutions are set up, whereas sometimes just a few people are running the PPD. Whatever the range, you need to understand the costs of the dialogue.
– Tip #8 – Monitoring and Evaluation. Measuring the results so that you can adapt the process. A number of tools are presented to help you with this. Evaluation wheels can be used to benchmark and monitor each of the 12 points mentioned in previous sections (www.publicprivatedialogue.org). The website provides a variety of tools that you can use to devise your own evaluation wheel and measure the reform process.