• Social Marketing Quarterly

  Alan R Andreasen and Benjamin Herzberg, July 2005

  Social marketing uses the tools of commercial marketing to seek behaviour change. Awareness of the ideas and terminology can be a useful addition to the toolkit of PPD practitioners. This article discusses the principles of social marketing with reference to the efforts of the Bulldozer Initiative in Bosnia to change attitudes among entrepreneurs, legislators and the general public.

• Investment Climate Reform: Going The Last Mile, The Bulldozer Initiative in Bosnia and Herzegovina

  Benjamin Herzberg, Investment Climate Unit of the World Bank, 2004

  Comprehensive exploration of the establishment of the acclaimed Bulldozer project in Bosnia and Herzegovina. Especially valuable in describing how innovative outreach and media management techniques were used to build bottom-up support for economic reform, change social attitudes and enthuse small and medium entrepreneurs.

Additional Resource(s):

• Bulldozer Initiative in Bosnia Presentation (3,312k)

  Benjamin Herzberg

• Improving Competitiveness of Four Sectors in Bosnia and Herzegovina through Competitive Regional Economic Development (CREDO) Boards (496k)

  Zdravko Miovcic, Director of Eda (Enterprise Development Agency).

  Presented at the Public-Private Dialogue 2014 Workshop
  (Frankfurt, March 3-6 2014)

• Monitoring and evaluation during the Bulldozer Initiative in Bosnia (509k)

  Benjamin Herzberg, Investment Climate Unit of the World Bank, 2004

• Private Public Dialogue in Bosnia And Herzegovina (157k)

  Sabina Dervisefendic, Investment Generation Team BiH, World Bank Group

  Presented at the 2010 Global Workshop