This section introduces the first step of the “Five Ds” Strategic Communications Framework: Diagnose, Design, Develop, Deploy and Debrief. It provides a structure for designing and implementing a strategic communications component in reform projects. The framework is designed to be flexible.

This section also introduces the first Diagnose step (also called stakeholder targeting) in which stakeholder mapping and analysis are carried out. This step is a critical part of the advocacy campaign — analyzing all the groups involved with, or affected by, the reform. A stakeholder map where the degree of support and level of interest are assessed is also shown and an exercise is also build around such stakeholder mapping for outreach purposes.